2025: UBA Flags Off Customer Service Week With Theme “Mission Possible”

United Bank for Africa (UBA) Plc, Africa’s Global Bank, has officially launched its 2025 Customer Service Week celebrations under the inspiring global theme, “Mission: Possible.” The bank is leveraging this annual celebration to reaffirm its commitment to transforming customer challenges into opportunities and consistently delivering exceptional service across its markets.

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Customer Service Week is observed globally to recognize the importance of customer service excellence and the vital role it plays in business success. For UBA, the week is a chance to reinforce its Customer 1st philosophy, which places the customer at the heart of every decision, innovation, and service delivered.

Speaking at the flag-off event, Group Managing Director/CEO, Oliver Alawuba, emphasized the bank’s customer-centric approach and its dedication to pushing boundaries to meet and exceed expectations.

Alawuba said; “As Africa’s global bank, we understand the unique challenges our customers face across different markets. That is why we are constantly investing in technology, people, and processes that make banking easier, faster, and more rewarding.”

“This week is not just about celebrating our customers but about renewing our pledge to make the impossible possible for them. At UBA, we remain committed not just to meeting expectations, but to exceeding them.”

Echoing this, Michelle Nwoga, UBA’s Group Head, Customer Experience, highlighted the bank’s unwavering mission to provide solutions that are both innovative and impactful.

Nwoga said; “Whether it is enabling real-time cross-border transactions, supporting SMEs to thrive against all odds, or ensuring seamless digital banking access, our mission is to turn the impossible into possible realities for our customers.”

“This week, we’re celebrating that mission and the customers who inspire us to push the limits every day.”

UBA has a history of pioneering innovations that redefine customer service in Africa’s banking landscape. The bank was the first Pan-African institution to introduce 24/7 multilingual contact centres, and it revolutionized digital banking with Leo, Africa’s first AI-powered virtual banker, which has transformed how customers interact with banking services across various messaging platforms.

Additionally, UBA continues to bridge the gap for millions of Africans in the diaspora by facilitating secure and seamless cross-continental remittances and trade transactions, breaking down geographical and economic barriers.

As part of the 2025 Customer Service Week, UBA has rolled out a series of mission-driven initiatives, including:

Business series for Small and Medium Scale Enterprises (SMEs) to equip entrepreneurs with tools to grow and scale their businesses.

Financial literacy programs designed to help customers navigate today’s evolving economic realities.

Educational opportunities for youth, such as the ongoing National Essay Competition for Senior Secondary School students, which aims to promote academic excellence and critical thinking.

With over 45 million customers across 1,000+ offices in 20 African countries and international presence in New York, London, Paris, and Dubai, UBA is well-positioned to continue delivering transformative services that drive growth, connectivity, and financial inclusion.

As the bank celebrates this year’s Customer Service Week, the message is loud and clear: No mission is impossible when it comes to serving customers. At UBA, service excellence is not just a goal it’s a promise.