BIGI-FEARLESS SOUNDCITY ON TOUR BRINGS THE BIGGEST CAMPUS MUSIC EXPERIENCE TO NIGERIAN STUDENTS
BIGI and Fearless unite thousands of young Nigerians through music, talent and entertainment
Nigeria’s campuses are becoming the centre stage for youth culture as Soundcity On Tour 2026, powered by BIGI and Fearless Energy Drink, continues its journey across 20 tertiary institutions.
From Lagos to Ibadan and now heading to Port Harcourt, the tour is delivering unforgettable experiences through live performances, student talent showcases and interactive brand activities.
The University of Lagos stop recorded one of the biggest moments of the tour, attracting more than 5,000 students despite heavy rainfall. Students enjoyed performances from Qing Madi, Falz, Joeboy, Wande Coal and Mr P of P-Square, while more than 25 emerging artistes showcased their talents on the Soundcity stage.
The University of Ibadan edition continued the excitement with performances from Niniola, Qing Madi, Kunmie, Kodie and Priesst, alongside rising campus talents.
For BIGI and Fearless, Soundcity On Tour provides an opportunity to celebrate the energy, creativity and ambition of Nigerian youths.
“Every campus has its own identity, sound and community of emerging stars. This tour allows us to discover and celebrate the unique creativity across Nigeria,” said Adedeji Adeniji, Executive Producer of Soundcity On Tour and Chief Operating Officer of Group8 Limited.
Now expanded from 10 campuses in 2023 to 20 institutions in 2026, Soundcity On Tour is becoming more than a concert series. It is a platform where established artistes, emerging talents and young audiences come together to celebrate Nigerian culture.
The next stop: University of Port Harcourt.
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PRESS RELEASE (3):
BIGI AND FEARLESS INVEST IN NIGERIA’S NEXT GENERATION OF CREATIVE TALENT THROUGH SOUNDCITY ON TOUR
20-campus tour creates platforms for music discovery, youth expression and cultural innovation
Nigeria’s emerging generation of creators is getting a bigger platform as Soundcity On Tour 2026, powered by Rite Foods Limited’s BIGI and Fearless Energy Drink brands, continues its nationwide journey across 20 tertiary institutions.
The partnership reflects Rite Foods’ commitment to supporting young Nigerians by creating platforms where creativity, talent and self-expression can thrive.
With young Nigerians increasingly shaping music, entertainment and popular culture, BIGI and Fearless are connecting with a generation that is not only consuming culture but actively creating it.
This commitment builds on BIGI’s longstanding support for Nigerian music through its sponsorship of Nigerian Idol, where aspiring artistes have gained opportunities to showcase their talents and pursue professional careers.
Soundcity On Tour has grown from 10 institutions at its 2023 debut to 20 campuses in 2026, delivering live performances, talent showcases and immersive experiences across leading Nigerian tertiary institutions.
The tour has already visited campuses including Pan-Atlantic University, Olabisi Onabanjo University, Yaba College of Technology, University of Lagos, University of Uyo, University of Calabar, Obafemi Awolowo University and University of Ibadan.
At the University of Lagos, over 5,000 students attended despite heavy rainfall, while more than 25 emerging artistes performed alongside established stars including Qing Madi, Falz, Joeboy, Wande Coal and Mr P of P-Square.
Speaking on the initiative, Toyin Nnodi, Head of Marketing, Rite Foods Limited, said:
“Young Nigerians are shaping the future of culture every day. Through BIGI and Fearless, we want to support that creativity by providing platforms where talents can be discovered, celebrated and encouraged.”
The next stop on the tour is the University of Port Harcourt, as BIGI and Fearless continue connecting with young Nigerians across the country.
Soundcity On Tour represents more than entertainment; it is a celebration of Nigeria’s creative future and the young people building it.
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