7 June 2026

GOtv: Bridge between Entertainment and Culture Preservation

admin 11 December 2023 0

 

In the age of globalisation, there is an inherent risk of cultural dilution, misrepresentation, and possibly extinction. But in this era, the Nigerian entertainment and culture projection is on an upward trajectory. Afrobeats is now a global phenomenon. Nollywood and the Nigerian fashion industry are attracting global attention and investment like never before, and our talents gaining global recognition.

 

This new evolution is not from the blue. It is a result of years of deliberate focus on promoting indigenous content: movies, shows, programmes that project traditions and narratives that might otherwise be overshadowed by the global mainstream.

 

The broadcast media, especially the Digital Terrestrial Television platforms, have been major contributors to this development. Key in this regard is GOtv, which is the market leader. With an array of dedicated local content channels, GOtv broadcasts shows, events, movies and other content that project the diverse culture and heritage of Nigerian communities directly into millions of homes.

 

“I think it is important for us to know that even the Nigerian audience has been revolutionised. A platform like Africa Magic has reconnected us to who we are. It permitted us to be all that we can be as Africans, embracing our stories, history and heritage, and it is on these legs that we can go to the world and stand tall. In an era of globalisation, unless you know and express who you are uniquely in this world, you are very likely to be irrelevant,” said ace movie producer, Femi Odugnemi.

 

Africa Magic currently has seven channels (AM Showcase, Yoruba, Hausa, Igbo, AM Epic, Family and AM Urban). The channels are dedicated to indigenous stories that tell unique African stories that reflect the everyday lives of African communities. Six of these channels are available on GOtv, which makes the platform a catalyst for preserving and evolving the rich cultural heritage of communities.

 

In celebration of Africa Magic’s 20th anniversary, MultiChoice announced that the platform had produced over 35,000 hours of indigenous content. Rich collection of Africa Magic originals such as Battleground, Ajoche, Riona, Irora Iya, Enakhe, Hotel Majestic, among others, have graced GOtv channels over the years.

 

According to Caroline Oghuma, Executive Head, Corporate Affairs, MultiChoice (West Africa), GOtv celebrates and promotes the rich culture, customs and traditions of Nigeria and Africa with its reach and affordability. “GOtv is a digital fusion of high-quality entertainment and affordability. At MultiChoice, we invest heavily in local content, by commissioning and licensing stories that project the culture and heritage of Africa, in line with global production standards. These stories convey our rich values, beliefs and traditions, while providing top-notch entertainment to the audience. And we make the rich array of content available to lower-income customers in rural and urban communities, via the GOtv platform,” Oghuma said.

 

Beyond the realms of fiction, reality TV shows and music programmes air constantly across GOtv channels. Nigeria’s music industry has become a global force, and GOtv ensures that this phenomenon is not confined to exclusive spaces. Through music channels that spotlight both established and emerging artists, GOtv celebrates the richness that emanates from every corner of the country. From Afrobeat to highlife, viewers experience the heartbeat of Nigeria through their screens.

 

Speaking further, Oghuma said the company is taking customer experience on GOtv a notch higher with the newly launched live stream app. “GOtv Stream reshapes the content consumption pattern of GOtv customers by offering real-time access to their favourite content. The introduction of GOtv Stream underscores our commitment to delivering top-quality service, powered by innovation and technology to our customers.

 

“GOtv Stream also enables a personal viewing experience and connection, as it grants users the flexibility to create up to four profile accounts, download preferred content for offline viewing, create a watchlist and control content suggestions on the app,” she added.

 

GOtv’s impact is not confined to urban centers.  It extends to the farthest corners of Nigeria. In rural communities, GOtv is a window to the broader world of Nigerian culture, which affords families to gather around their screens, and share moments that resonate with their personal experiences.

 

GOtv services are currently accessible in 46 cities across 25 states of the country. By matching reach, top-quality indigenous content with affordability for customers, GOtv continues to be a vehicle of culture transmission and preservation in Nigeria and by extension, Africa.

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Seven AFRIMA Diamonds begin journey to African music glory The stage was set, the lights dazzled and the future of African music took centre stage as the All Africa Music Awards (AFRIMA) and the African Union Commission (AUC) unveiled seven emerging artistes tipped to become the continent’s next generation of superstars. During the AFRIMA Diamond Party and Prize Presentation held on Wednesday, June 3, 2026, at Voyage Lagos, Nigeria, AFRIMA Awards, through its Talent Discovery and Promotion programme, formally launched Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba into the African music space, declaring them the latest talents poised to take African music to greater heights. The seven artistes, collectively known as the AFRIMA Diamonds, emerged from a continent-wide talent search that attracted entries from aspiring musicians across Africa. Speaking at the event, the President and Executive Producer, AFRIMA, Mike Dada, delivered a stirring charge to the young talents, predicting that they could become dominant forces in African music within the next two to three years. Standing before an audience of entertainment executives, artistes, influencers and industry stakeholders at the prestigious Voyage Lagos, Dada said the Diamonds had been carefully selected because of their exceptional talent and potential to shape the future of African music. “You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world. “I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you,” he said. Dada said AFRIMA’s vision extends beyond celebrating established stars, stressing that the awards platform was committed to building a pipeline of globally competitive African talents. He noted that Africa’s growing youth population presents a unique opportunity for governments and industry leaders to invest in the creative sector. “The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment. Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity,” he said. The seven Diamonds earned their place after a rigorous selection process conducted by AFRIMA’s International Jury before being introduced to a wider audience through performances at the AFRIMA Music Village during the ninth AFRIMA Awards. At the party in their honour, the Diamonds once again took centre stage, delivering electrifying performances that left guests cheering and offered a glimpse into what could become the next wave of African music stars. An emotional Black Astro described the initiative as a turning point in his career. “This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do,” he said. Mayowa Afolabi said, “Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.” Ellacentric also expressed gratitude for the journey, describing the experience as a powerful reminder that perseverance and hard work can eventually pay off. As part of their rewards, the seven artistes secured participation slots in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC, where they will receive mentorship and collaborate with some of Africa’s leading music producers and artistes. Speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, Bolaji Onisiwo, while presenting the musical equipment, said, “You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music. These are not just gifts but investments, and how you use them will determine how far your careers can go,” Onisiwo said. The event, which had hospitality and entertainment provided by Voyage Lagos, attracted some of renowned names in the creative and entertainment industry, including Radio personality and Hypeman extraordinaire, Do2dtun Energy Gahd; Head of International Jury of AFRIMA, Olisa Adibua; Principal Consultant, Equally Diverse Solutions, Bolaji Durojaiye; CEO Voyage Lagos, Nader Issa; UK Rapper, SneaKBO; Chief Brand, Communications & Programming Officer, Murphy Ben International, Mark Redgard and CEO, DNMT, Michael Igbelabo, among others. With the celebrations over, attention now shifts to the seven AFRIMA Diamonds. For them, the journey has only just begun, and if Dada’s prediction proves accurate, Africa may have witnessed the unveiling of its next music sensations

Seven AFRIMA Diamonds begin journey to African music glory The stage was set, the lights dazzled and the future of African music took centre stage as the All Africa Music Awards (AFRIMA) and the African Union Commission (AUC) unveiled seven emerging artistes tipped to become the continent’s next generation of superstars. During the AFRIMA Diamond Party and Prize Presentation held on Wednesday, June 3, 2026, at Voyage Lagos, Nigeria, AFRIMA Awards, through its Talent Discovery and Promotion programme, formally launched Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba into the African music space, declaring them the latest talents poised to take African music to greater heights. The seven artistes, collectively known as the AFRIMA Diamonds, emerged from a continent-wide talent search that attracted entries from aspiring musicians across Africa. Speaking at the event, the President and Executive Producer, AFRIMA, Mike Dada, delivered a stirring charge to the young talents, predicting that they could become dominant forces in African music within the next two to three years. Standing before an audience of entertainment executives, artistes, influencers and industry stakeholders at the prestigious Voyage Lagos, Dada said the Diamonds had been carefully selected because of their exceptional talent and potential to shape the future of African music. “You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world. “I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you,” he said. Dada said AFRIMA’s vision extends beyond celebrating established stars, stressing that the awards platform was committed to building a pipeline of globally competitive African talents. He noted that Africa’s growing youth population presents a unique opportunity for governments and industry leaders to invest in the creative sector. “The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment. Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity,” he said. The seven Diamonds earned their place after a rigorous selection process conducted by AFRIMA’s International Jury before being introduced to a wider audience through performances at the AFRIMA Music Village during the ninth AFRIMA Awards. At the party in their honour, the Diamonds once again took centre stage, delivering electrifying performances that left guests cheering and offered a glimpse into what could become the next wave of African music stars. An emotional Black Astro described the initiative as a turning point in his career. “This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do,” he said. Mayowa Afolabi said, “Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.” Ellacentric also expressed gratitude for the journey, describing the experience as a powerful reminder that perseverance and hard work can eventually pay off. As part of their rewards, the seven artistes secured participation slots in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC, where they will receive mentorship and collaborate with some of Africa’s leading music producers and artistes. Speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, Bolaji Onisiwo, while presenting the musical equipment, said, “You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music. These are not just gifts but investments, and how you use them will determine how far your careers can go,” Onisiwo said. The event, which had hospitality and entertainment provided by Voyage Lagos, attracted some of renowned names in the creative and entertainment industry, including Radio personality and Hypeman extraordinaire, Do2dtun Energy Gahd; Head of International Jury of AFRIMA, Olisa Adibua; Principal Consultant, Equally Diverse Solutions, Bolaji Durojaiye; CEO Voyage Lagos, Nader Issa; UK Rapper, SneaKBO; Chief Brand, Communications & Programming Officer, Murphy Ben International, Mark Redgard and CEO, DNMT, Michael Igbelabo, among others. With the celebrations over, attention now shifts to the seven AFRIMA Diamonds. For them, the journey has only just begun, and if Dada’s prediction proves accurate, Africa may have witnessed the unveiling of its next music sensations

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Seven AFRIMA Diamonds begin journey to African music glory The stage was set, the lights dazzled and the future of African music took centre stage as the All Africa Music Awards (AFRIMA) and the African Union Commission (AUC) unveiled seven emerging artistes tipped to become the continent’s next generation of superstars. During the AFRIMA Diamond Party and Prize Presentation held on Wednesday, June 3, 2026, at Voyage Lagos, Nigeria, AFRIMA Awards, through its Talent Discovery and Promotion programme, formally launched Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba into the African music space, declaring them the latest talents poised to take African music to greater heights. The seven artistes, collectively known as the AFRIMA Diamonds, emerged from a continent-wide talent search that attracted entries from aspiring musicians across Africa. Speaking at the event, the President and Executive Producer, AFRIMA, Mike Dada, delivered a stirring charge to the young talents, predicting that they could become dominant forces in African music within the next two to three years. Standing before an audience of entertainment executives, artistes, influencers and industry stakeholders at the prestigious Voyage Lagos, Dada said the Diamonds had been carefully selected because of their exceptional talent and potential to shape the future of African music. “You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world. “I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you,” he said. Dada said AFRIMA’s vision extends beyond celebrating established stars, stressing that the awards platform was committed to building a pipeline of globally competitive African talents. He noted that Africa’s growing youth population presents a unique opportunity for governments and industry leaders to invest in the creative sector. “The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment. Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity,” he said. The seven Diamonds earned their place after a rigorous selection process conducted by AFRIMA’s International Jury before being introduced to a wider audience through performances at the AFRIMA Music Village during the ninth AFRIMA Awards. At the party in their honour, the Diamonds once again took centre stage, delivering electrifying performances that left guests cheering and offered a glimpse into what could become the next wave of African music stars. An emotional Black Astro described the initiative as a turning point in his career. “This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do,” he said. Mayowa Afolabi said, “Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.” Ellacentric also expressed gratitude for the journey, describing the experience as a powerful reminder that perseverance and hard work can eventually pay off. As part of their rewards, the seven artistes secured participation slots in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC, where they will receive mentorship and collaborate with some of Africa’s leading music producers and artistes. Speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, Bolaji Onisiwo, while presenting the musical equipment, said, “You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music. These are not just gifts but investments, and how you use them will determine how far your careers can go,” Onisiwo said. The event, which had hospitality and entertainment provided by Voyage Lagos, attracted some of renowned names in the creative and entertainment industry, including Radio personality and Hypeman extraordinaire, Do2dtun Energy Gahd; Head of International Jury of AFRIMA, Olisa Adibua; Principal Consultant, Equally Diverse Solutions, Bolaji Durojaiye; CEO Voyage Lagos, Nader Issa; UK Rapper, SneaKBO; Chief Brand, Communications & Programming Officer, Murphy Ben International, Mark Redgard and CEO, DNMT, Michael Igbelabo, among others. With the celebrations over, attention now shifts to the seven AFRIMA Diamonds. For them, the journey has only just begun, and if Dada’s prediction proves accurate, Africa may have witnessed the unveiling of its next music sensations

Seven AFRIMA Diamonds begin journey to African music glory The stage was set, the lights dazzled and the future of African music took centre stage as the All Africa Music Awards (AFRIMA) and the African Union Commission (AUC) unveiled seven emerging artistes tipped to become the continent’s next generation of superstars. During the AFRIMA Diamond Party and Prize Presentation held on Wednesday, June 3, 2026, at Voyage Lagos, Nigeria, AFRIMA Awards, through its Talent Discovery and Promotion programme, formally launched Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba into the African music space, declaring them the latest talents poised to take African music to greater heights. The seven artistes, collectively known as the AFRIMA Diamonds, emerged from a continent-wide talent search that attracted entries from aspiring musicians across Africa. Speaking at the event, the President and Executive Producer, AFRIMA, Mike Dada, delivered a stirring charge to the young talents, predicting that they could become dominant forces in African music within the next two to three years. Standing before an audience of entertainment executives, artistes, influencers and industry stakeholders at the prestigious Voyage Lagos, Dada said the Diamonds had been carefully selected because of their exceptional talent and potential to shape the future of African music. “You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world. “I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you,” he said. Dada said AFRIMA’s vision extends beyond celebrating established stars, stressing that the awards platform was committed to building a pipeline of globally competitive African talents. He noted that Africa’s growing youth population presents a unique opportunity for governments and industry leaders to invest in the creative sector. “The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment. Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity,” he said. The seven Diamonds earned their place after a rigorous selection process conducted by AFRIMA’s International Jury before being introduced to a wider audience through performances at the AFRIMA Music Village during the ninth AFRIMA Awards. At the party in their honour, the Diamonds once again took centre stage, delivering electrifying performances that left guests cheering and offered a glimpse into what could become the next wave of African music stars. An emotional Black Astro described the initiative as a turning point in his career. “This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do,” he said. Mayowa Afolabi said, “Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.” Ellacentric also expressed gratitude for the journey, describing the experience as a powerful reminder that perseverance and hard work can eventually pay off. As part of their rewards, the seven artistes secured participation slots in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC, where they will receive mentorship and collaborate with some of Africa’s leading music producers and artistes. Speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, Bolaji Onisiwo, while presenting the musical equipment, said, “You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music. These are not just gifts but investments, and how you use them will determine how far your careers can go,” Onisiwo said. The event, which had hospitality and entertainment provided by Voyage Lagos, attracted some of renowned names in the creative and entertainment industry, including Radio personality and Hypeman extraordinaire, Do2dtun Energy Gahd; Head of International Jury of AFRIMA, Olisa Adibua; Principal Consultant, Equally Diverse Solutions, Bolaji Durojaiye; CEO Voyage Lagos, Nader Issa; UK Rapper, SneaKBO; Chief Brand, Communications & Programming Officer, Murphy Ben International, Mark Redgard and CEO, DNMT, Michael Igbelabo, among others. With the celebrations over, attention now shifts to the seven AFRIMA Diamonds. For them, the journey has only just begun, and if Dada’s prediction proves accurate, Africa may have witnessed the unveiling of its next music sensations

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