On Sunday, September 3, 2023, Guinness Nigeria hosted the official launch of Guinness MatchDay, a new football viewing experience that puts fans at the center of the action. The launch event coincided with the start of the 2023/24 EPL season and featured the epic clash between Arsenal and Manchester United, two of the most popular teams in Nigeria.
The event was held at the Balmoral event center, Victoria Island, Lagos where thousands of football fans were treated to a football viewing experience they will remember for a long time. With over 100 screens and viewing setups to ensure fans don’t miss a moment, a replay and highlight corners with noise cancellation headsets, an iconic 360-degree Guinness bar serving an array of Guinness Cocktails, FES and Smooth, engagement at the Pundit Studio, on-site customization of Guinness Matchday football jerseys, Guinness delivered a truly epic experience.
The Guinness MatchDay launch event was also featured on the FATG radio show, where listeners across Nigeria could catch the highlights and join the conversation online using the hashtag #GuinnessMatchDay. The event ended with an electrifying performance from the majestic Niniola & the magnificent Reekado Banks as many fans took to their social media to share their reactions and photos, expressing their excitement and gratitude for being part of the Guinness MatchDay.
Mayor Esiaba, Head of Beer, Guinness Nigeria, said: “Our association with Football remains a foundational platform to engage & elevate the experiences of our consumers, sparking connections, and delivering exciting moments of joy.
The launch of Guinness MatchDay has been a tremendous success and we are proud of how we are completely revolutionizing the football viewing experience, whilst giving fans access to the communal joy of enjoying football and a cold Guinness”.
To stay updated on all things Guinness MatchDay, follow @GuinnessNGR on Instagram or Twitter and Guinness Nigeria Facebook.