How Gulder Lager beer empowering distributors, retailers across Nigeria

– Being a Gulder distributor is the best decision I ever made” says Tasho

Gulder Lager Beer, a household name in Nigeria’s alcoholic beverage industry, has again
demonstrated its commitment to changing lives. The spotlight shone brightly at the Gulder Ultimate
Reward event held on August 29, 2023, at the Lascofis Bar in Ogba, Lagos. The event, which will be
etched in the minds of stakeholders for a long time, is a further testament to the transformative power
of loyalty, dedication, and the pursuit of excellence.

Gulder honoured its esteemed partners, who have played pivotal roles in the brand’s journey to
excellence. The selected 15 retailers received ten crates of Gulder, while the ten winners in the
regions were presented with 42-inch television sets, generator sets, and deep freezers. Four sub-
distributors, the unsung heroes ensuring Gulder reaches every corner of Nigeria, were each rewarded
with fifty crates of Gulder and Tricycles, a token of appreciation for their indispensable contributions.
The winners were selected across Benin, Ibadan Lagos-North, and Lagos-South regions respectively.
However, the crowning moment of the event arrived with the announcement of the prestigious Grand
Prize – a brand new IVM Ikenga car was presented to Taofeek Shodiya of Tasho Limited, a long-
committed distributor to Gulder’s success. His extraordinary journey and steadfast dedication to
Gulder underscore the brand’s enduring message that loyalty and dedication have the power to
elevate lives.

Alhaji Tasho, speaking about his experience, expressed, “Being a Gulder distributor is the best
decision I ever made. It’s not just about business; it’s about being part of a family that rewards
dedication and hard work. This car is not just a prize; it’s a symbol of the opportunities that Gulder
provides to change lives.”

“Gulder Lager Beer has always been more than a beverage; it’s a symbol of strength, determination,
and the extraordinary. At the heart of our success are the dedicated partners who have embraced
these values.,” stated Chima Dim, Brand Manager, Non-Lager and Craft, Nigerian Breweries.

“We have come to be known as a home brand, a go-to brand for, family, entertainment, and
relaxation. Our success story has been one encapsulated and driven by those of our consumers and
distributors, and that is why The Gulder Ultimate Reward event is not just a celebration; it’s a
testament to the life-changing impact of loyalty and dedication. We are proud to say that being a
Gulder distributor is not just a business decision; it’s a journey of transformation, and we look forward to many more shared successes,” he added.

Gulder remains dedicated to providing remarkable experiences and shaping the lives of its partners.

The Gulder Ultimate Reward will continue to inspire and motivate partners to reach new heights while reaffirming the brand’s belief that loyalty and dedication are the keys to changing lives.

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