How Jumia Prime Is Making Everyday Shopping More Seamless for online consumers

Online shopping has become an increasingly popular way to purchase things, but delivery fees
remain a concern for many consumers.
Running errands and buying groceries are part of our daily activities. While some have taken
refuge in online shopping, the delivery charges incurred with the orders sometimes leave
consumers preferring to source these items personally. Research by Business Insider
Intelligence shows that about $4 trillion worth of goods were abandoned in shopping carts given
the fact that delivery charges were higher than expected.
With consumers in mind, Jumia, the leading e-commerce platform in Nigeria, brought about
Jumia Prime in June 2019, with the goal of making everyday shopping more seamless.
Jumia Prime is a loyalty program that entitles its members to free delivery on Jumia orders and
other exclusive promotions, rewards, and benefits. Members receive free delivery on all Jumia
orders except items shipped from abroad (bearing Jumia Global tab) and bulky or large items
such as large furniture, large home/kitchen appliances, home theatres, sound systems, and air
conditioning units. Also, all Jumia on-demand services, like Jumia Food, receive free delivery.
Furthermore, Jumia Prime members also get discounts on select brands, instant refunds when
items are returned, and early access to exclusive deals like Black Friday, Brand Festival, and
Flash Sales, to mention a few.
As a way of upholding the tenets of its mission which is to provide the most value to African
shoppers, Jumia teamed up with Africa’s foremost digital entertainment platform to provide free
IROKOTV subscriptions to Jumia Prime members bundled with the three-month, six-month, and
12-month Jumia Prime Membership plans.
Jumia Prime has been running for three years, with thousands of consumers enjoying the
benefits. Beyond purchasing groceries and other day-to-day essentials, members have been
able to access promotions, rewards and other benefits from third party participating products
and brands. We have seen more brands & vendors take advantage of this to reach even more
consumers.
Jumia Prime is for the consumers!
With its availability in major cities across Nigeria, Jumia Prime gives consumers one less thing
to worry about when shopping, providing free and fast delivery with its fully-integrated logistics
services. Saviour Etokudo, one of Jumia’s consumers, acknowledged that since the introduction
of free delivery, he shops more for his daily essentials.

With rising inflation and low purchasing power, subscribing to Jumia Prime is an ideal way for
consumers to save on delivery fees while still shopping for their everyday needs.