Innovative Collaboration: Authors Dr. Wole Adamolekun and Dr. Rotimi Olatunji Collaborates to Launch a Masterpiece
Two scholarly authors, Dr. Wole
Adamolekun and Prof. Rotimi Olatunji has collaboratively launched a
transformational book, titled "Social Responsibility and Sustainable
Development". The book was formally launched at the Metropolitan Club
Lagos, on Wednesday, November 29, 2023,
The event, characterized by insightful discussions with the authors,
provided attendees with a unique opportunity to delve into the inspiration
behind their collaboration and the key themes explored in the
masterpiece.
In his opening remarks, Dr. Wole Adamolekun addressed the complex
economic, social, and environmental expectations of stakeholders in the
context of Corporate Social Responsibility (CSR) and sustainable
development. He emphasized the inadequacy of governments' efforts to
meet basic needs, underscoring the vital role of businesses in
complementing these efforts through sustained CSR projects.
"Social responsibility can achieve greater impact through collaboration
and partnerships. We are offering our expertise as a bridge for all
stakeholders committed to building a better and more inclusive society.
This exercise will also deepen research and scholarship that respond to
the new global realities," he said.
Also speaking during the launch, co-author Prof. Rotimi Olatunji shared
his perspective on the aim of the book launch, calling for a collective
commitment to social responsibility for the betterment of the economy.
He challenged the notion that substantial financial resources are a
prerequisite for social responsibility, asserting that organizations can
integrate it into their expenditures, reducing tax burdens.
"In the pages of 'Social Responsibility and Sustainable Development,'
we strive to ignite a collective spark for positive change—a call to action
for every reader to play a role in shaping a sustainable future,” he said.
Dr. Wole Adamolekun and Prof. Rotimi Olatunjia, who are both
recognized sustainable development specialists, have given a wealth of
expertise and a fresh perspective to the subject, making their
collaboration a must-read for everyone interested in the impact of social
responsibility and sustainable development.
Distinguished personalities from all sectors, including Mr. Lanre
Bajulaiye, a council member of the Nigeria Institute of Public Relations
(NIPR), Chief Yomi Badejo-Okusanya, the lead partner at CMC Connect
LLP and the former president of the Africa Public Relations Association
(APRA), Mrs. Thelma Okoh, another NIPR council member, and other
distinguished guests graced the occasion.
The event also had in attendance Ken Egbas, the founder of the SERAs
awards/TruCSR, and Mr. Olukayode Ogunleye, a representative from
Shell plc. These renowned individuals contributed significantly to the
event by sharing their ideas and insights from their various disciplines
and industries.
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