6 June 2026

Interswitch Backs Africa’s Creative Ecosystem as Verve and Quickteller Spotlight Excellence at 12th AMVCAs.

admin 11 May 2026 0
 

L-R; Lateef Adedimeji, Actor; and Dr. Cherry Eromosele, Executive Vice President, Group Marketing and Communications, Interswitch, presenting the Best Writing (Movie and Series) award, sponsored by Verve, at the 12th AMVCAs which held recently in Lagos.
 
 At the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), Interswitch, through its flagship brands Quickteller and Verve, once again reinforced its steadfast commitment to driving the growth of Africa’s creative ecosystem.
As a key sponsor of this year’s awards, Interswitch championed three major categories, each reflecting the depth, richness, and diversity of African storytelling. Quickteller featured as sponsor of the Best Music Score category, recognising the composers and sound designers who bring emotion and depth to visual storytelling, while Verve sponsored both the Best Writing in a Movie category and Best Writing in a TV Series category, spotlighting the writers whose narratives continue to shape culture, influence audiences, and elevate African content on the global stage.
Following a vibrant Cultural Day celebration at Federal Palace Hotel, the 12th AMVCAs held at Eko Hotel, bringing together leading actors, filmmakers, producers, and industry stakeholders from across the continent. Beyond the glamour and recognition, the event underscored a broader shift in the increasing global relevance of African stories and the growing economic potential of the creative sector.
For Interswitch, participation in the AMVCAs reflects a deliberate commitment to supporting platforms that not only celebrate talent but also empower it to thrive. Through its innovative technology and payment solutions, the company continues to enable the seamless flow of value, creativity, and opportunity across the entertainment landscape.
Senior executives from Interswitch were actively involved in the awards presentation, underscoring the company’s sustained support. Dr Cherry Eromosele, Executive Vice President, Group Marketing and Communications, presented the Best Writing in a Movie category award to Wale Davies for his work in the movie, “My Father’s Shadow” while Franklin Ali, Group Chief Human Resources Officer, presented the Best Music Score category award to Duval Timothy and CJ Mirra for their work in the same movie , “My Father’s Shadow”. The Best Writing in a TV Series Category award also sponsored by Verve was presented to Annette Shadeya, Natasha Likimani, Mkamzee Mwatela, Arnold Mwanjila, and Makgano Mamabolo for their work in the TV Series, “MTV Shuga Mashariki”.

L-R; Johnny Drille, Singer and Songwriter; and Franklin Ali, Group Chief Human Resources Officer, Interswitch presenting the Best Music (Score) award, sponsored by Quickteller, at the 12th AMVCAs which held in Lagos recently.
Reflecting on the significance of the partnership, Eromosele highlighted the importance of storytelling both as a cultural force and an economic driver for the continent. She said:
“Platforms like the AMVCAs not only celebrate the creativity and resilience of African storytellers but also amplify the voices shaping how the continent is seen and understood globally. Our continued support at Interswitch reflects a deep commitment to enabling this ecosystem to thrive, by connecting creativity with the platforms, visibility, and opportunities it needs to grow.”
Beyond category sponsorships, Interswitch delivered engaging on-site activations across key moments of the AMVCAs, including the Cultural Day celebration and the main awards ceremony. These activations created immersive touchpoints that connected attendees with the seamless capabilities of Quickteller and Verve, demonstrating how technology continues to enhance lifestyle and entertainment experiences for modern consumers.
As Africa’s creative industry continues to expand in influence and economic value, partnerships between technology providers and creative platforms are becoming increasingly critical. In this context, Interswitch’s involvement in the AMVCAs signals more than brand presence; it reflects a broader commitment to supporting the people, platforms, and systems that sustain the continent’s creative momentum. As the curtains close on the 12th AMVCAs, one message remains clear; African storytelling is not only capturing global attention but also shaping a vibrant and fast-growing creative economy.

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Seven AFRIMA Diamonds begin journey to African music glory The stage was set, the lights dazzled and the future of African music took centre stage as the All Africa Music Awards (AFRIMA) and the African Union Commission (AUC) unveiled seven emerging artistes tipped to become the continent’s next generation of superstars. During the AFRIMA Diamond Party and Prize Presentation held on Wednesday, June 3, 2026, at Voyage Lagos, Nigeria, AFRIMA Awards, through its Talent Discovery and Promotion programme, formally launched Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba into the African music space, declaring them the latest talents poised to take African music to greater heights. The seven artistes, collectively known as the AFRIMA Diamonds, emerged from a continent-wide talent search that attracted entries from aspiring musicians across Africa. Speaking at the event, the President and Executive Producer, AFRIMA, Mike Dada, delivered a stirring charge to the young talents, predicting that they could become dominant forces in African music within the next two to three years. Standing before an audience of entertainment executives, artistes, influencers and industry stakeholders at the prestigious Voyage Lagos, Dada said the Diamonds had been carefully selected because of their exceptional talent and potential to shape the future of African music. “You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world. “I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you,” he said. Dada said AFRIMA’s vision extends beyond celebrating established stars, stressing that the awards platform was committed to building a pipeline of globally competitive African talents. He noted that Africa’s growing youth population presents a unique opportunity for governments and industry leaders to invest in the creative sector. “The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment. Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity,” he said. The seven Diamonds earned their place after a rigorous selection process conducted by AFRIMA’s International Jury before being introduced to a wider audience through performances at the AFRIMA Music Village during the ninth AFRIMA Awards. At the party in their honour, the Diamonds once again took centre stage, delivering electrifying performances that left guests cheering and offered a glimpse into what could become the next wave of African music stars. An emotional Black Astro described the initiative as a turning point in his career. “This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do,” he said. Mayowa Afolabi said, “Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.” Ellacentric also expressed gratitude for the journey, describing the experience as a powerful reminder that perseverance and hard work can eventually pay off. As part of their rewards, the seven artistes secured participation slots in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC, where they will receive mentorship and collaborate with some of Africa’s leading music producers and artistes. Speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, Bolaji Onisiwo, while presenting the musical equipment, said, “You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music. These are not just gifts but investments, and how you use them will determine how far your careers can go,” Onisiwo said. The event, which had hospitality and entertainment provided by Voyage Lagos, attracted some of renowned names in the creative and entertainment industry, including Radio personality and Hypeman extraordinaire, Do2dtun Energy Gahd; Head of International Jury of AFRIMA, Olisa Adibua; Principal Consultant, Equally Diverse Solutions, Bolaji Durojaiye; CEO Voyage Lagos, Nader Issa; UK Rapper, SneaKBO; Chief Brand, Communications & Programming Officer, Murphy Ben International, Mark Redgard and CEO, DNMT, Michael Igbelabo, among others. With the celebrations over, attention now shifts to the seven AFRIMA Diamonds. For them, the journey has only just begun, and if Dada’s prediction proves accurate, Africa may have witnessed the unveiling of its next music sensations

Seven AFRIMA Diamonds begin journey to African music glory The stage was set, the lights dazzled and the future of African music took centre stage as the All Africa Music Awards (AFRIMA) and the African Union Commission (AUC) unveiled seven emerging artistes tipped to become the continent’s next generation of superstars. During the AFRIMA Diamond Party and Prize Presentation held on Wednesday, June 3, 2026, at Voyage Lagos, Nigeria, AFRIMA Awards, through its Talent Discovery and Promotion programme, formally launched Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba into the African music space, declaring them the latest talents poised to take African music to greater heights. The seven artistes, collectively known as the AFRIMA Diamonds, emerged from a continent-wide talent search that attracted entries from aspiring musicians across Africa. Speaking at the event, the President and Executive Producer, AFRIMA, Mike Dada, delivered a stirring charge to the young talents, predicting that they could become dominant forces in African music within the next two to three years. Standing before an audience of entertainment executives, artistes, influencers and industry stakeholders at the prestigious Voyage Lagos, Dada said the Diamonds had been carefully selected because of their exceptional talent and potential to shape the future of African music. “You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world. “I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you,” he said. Dada said AFRIMA’s vision extends beyond celebrating established stars, stressing that the awards platform was committed to building a pipeline of globally competitive African talents. He noted that Africa’s growing youth population presents a unique opportunity for governments and industry leaders to invest in the creative sector. “The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment. Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity,” he said. The seven Diamonds earned their place after a rigorous selection process conducted by AFRIMA’s International Jury before being introduced to a wider audience through performances at the AFRIMA Music Village during the ninth AFRIMA Awards. At the party in their honour, the Diamonds once again took centre stage, delivering electrifying performances that left guests cheering and offered a glimpse into what could become the next wave of African music stars. An emotional Black Astro described the initiative as a turning point in his career. “This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do,” he said. Mayowa Afolabi said, “Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.” Ellacentric also expressed gratitude for the journey, describing the experience as a powerful reminder that perseverance and hard work can eventually pay off. As part of their rewards, the seven artistes secured participation slots in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC, where they will receive mentorship and collaborate with some of Africa’s leading music producers and artistes. Speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, Bolaji Onisiwo, while presenting the musical equipment, said, “You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music. These are not just gifts but investments, and how you use them will determine how far your careers can go,” Onisiwo said. The event, which had hospitality and entertainment provided by Voyage Lagos, attracted some of renowned names in the creative and entertainment industry, including Radio personality and Hypeman extraordinaire, Do2dtun Energy Gahd; Head of International Jury of AFRIMA, Olisa Adibua; Principal Consultant, Equally Diverse Solutions, Bolaji Durojaiye; CEO Voyage Lagos, Nader Issa; UK Rapper, SneaKBO; Chief Brand, Communications & Programming Officer, Murphy Ben International, Mark Redgard and CEO, DNMT, Michael Igbelabo, among others. With the celebrations over, attention now shifts to the seven AFRIMA Diamonds. For them, the journey has only just begun, and if Dada’s prediction proves accurate, Africa may have witnessed the unveiling of its next music sensations

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Seven AFRIMA Diamonds begin journey to African music glory The stage was set, the lights dazzled and the future of African music took centre stage as the All Africa Music Awards (AFRIMA) and the African Union Commission (AUC) unveiled seven emerging artistes tipped to become the continent’s next generation of superstars. During the AFRIMA Diamond Party and Prize Presentation held on Wednesday, June 3, 2026, at Voyage Lagos, Nigeria, AFRIMA Awards, through its Talent Discovery and Promotion programme, formally launched Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba into the African music space, declaring them the latest talents poised to take African music to greater heights. The seven artistes, collectively known as the AFRIMA Diamonds, emerged from a continent-wide talent search that attracted entries from aspiring musicians across Africa. Speaking at the event, the President and Executive Producer, AFRIMA, Mike Dada, delivered a stirring charge to the young talents, predicting that they could become dominant forces in African music within the next two to three years. Standing before an audience of entertainment executives, artistes, influencers and industry stakeholders at the prestigious Voyage Lagos, Dada said the Diamonds had been carefully selected because of their exceptional talent and potential to shape the future of African music. “You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world. “I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you,” he said. Dada said AFRIMA’s vision extends beyond celebrating established stars, stressing that the awards platform was committed to building a pipeline of globally competitive African talents. He noted that Africa’s growing youth population presents a unique opportunity for governments and industry leaders to invest in the creative sector. “The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment. Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity,” he said. The seven Diamonds earned their place after a rigorous selection process conducted by AFRIMA’s International Jury before being introduced to a wider audience through performances at the AFRIMA Music Village during the ninth AFRIMA Awards. At the party in their honour, the Diamonds once again took centre stage, delivering electrifying performances that left guests cheering and offered a glimpse into what could become the next wave of African music stars. An emotional Black Astro described the initiative as a turning point in his career. “This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do,” he said. Mayowa Afolabi said, “Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.” Ellacentric also expressed gratitude for the journey, describing the experience as a powerful reminder that perseverance and hard work can eventually pay off. As part of their rewards, the seven artistes secured participation slots in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC, where they will receive mentorship and collaborate with some of Africa’s leading music producers and artistes. Speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, Bolaji Onisiwo, while presenting the musical equipment, said, “You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music. These are not just gifts but investments, and how you use them will determine how far your careers can go,” Onisiwo said. The event, which had hospitality and entertainment provided by Voyage Lagos, attracted some of renowned names in the creative and entertainment industry, including Radio personality and Hypeman extraordinaire, Do2dtun Energy Gahd; Head of International Jury of AFRIMA, Olisa Adibua; Principal Consultant, Equally Diverse Solutions, Bolaji Durojaiye; CEO Voyage Lagos, Nader Issa; UK Rapper, SneaKBO; Chief Brand, Communications & Programming Officer, Murphy Ben International, Mark Redgard and CEO, DNMT, Michael Igbelabo, among others. With the celebrations over, attention now shifts to the seven AFRIMA Diamonds. For them, the journey has only just begun, and if Dada’s prediction proves accurate, Africa may have witnessed the unveiling of its next music sensations

Seven AFRIMA Diamonds begin journey to African music glory The stage was set, the lights dazzled and the future of African music took centre stage as the All Africa Music Awards (AFRIMA) and the African Union Commission (AUC) unveiled seven emerging artistes tipped to become the continent’s next generation of superstars. During the AFRIMA Diamond Party and Prize Presentation held on Wednesday, June 3, 2026, at Voyage Lagos, Nigeria, AFRIMA Awards, through its Talent Discovery and Promotion programme, formally launched Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba into the African music space, declaring them the latest talents poised to take African music to greater heights. The seven artistes, collectively known as the AFRIMA Diamonds, emerged from a continent-wide talent search that attracted entries from aspiring musicians across Africa. Speaking at the event, the President and Executive Producer, AFRIMA, Mike Dada, delivered a stirring charge to the young talents, predicting that they could become dominant forces in African music within the next two to three years. Standing before an audience of entertainment executives, artistes, influencers and industry stakeholders at the prestigious Voyage Lagos, Dada said the Diamonds had been carefully selected because of their exceptional talent and potential to shape the future of African music. “You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world. “I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you,” he said. Dada said AFRIMA’s vision extends beyond celebrating established stars, stressing that the awards platform was committed to building a pipeline of globally competitive African talents. He noted that Africa’s growing youth population presents a unique opportunity for governments and industry leaders to invest in the creative sector. “The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment. Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity,” he said. The seven Diamonds earned their place after a rigorous selection process conducted by AFRIMA’s International Jury before being introduced to a wider audience through performances at the AFRIMA Music Village during the ninth AFRIMA Awards. At the party in their honour, the Diamonds once again took centre stage, delivering electrifying performances that left guests cheering and offered a glimpse into what could become the next wave of African music stars. An emotional Black Astro described the initiative as a turning point in his career. “This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do,” he said. Mayowa Afolabi said, “Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.” Ellacentric also expressed gratitude for the journey, describing the experience as a powerful reminder that perseverance and hard work can eventually pay off. As part of their rewards, the seven artistes secured participation slots in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC, where they will receive mentorship and collaborate with some of Africa’s leading music producers and artistes. Speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, Bolaji Onisiwo, while presenting the musical equipment, said, “You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music. These are not just gifts but investments, and how you use them will determine how far your careers can go,” Onisiwo said. The event, which had hospitality and entertainment provided by Voyage Lagos, attracted some of renowned names in the creative and entertainment industry, including Radio personality and Hypeman extraordinaire, Do2dtun Energy Gahd; Head of International Jury of AFRIMA, Olisa Adibua; Principal Consultant, Equally Diverse Solutions, Bolaji Durojaiye; CEO Voyage Lagos, Nader Issa; UK Rapper, SneaKBO; Chief Brand, Communications & Programming Officer, Murphy Ben International, Mark Redgard and CEO, DNMT, Michael Igbelabo, among others. With the celebrations over, attention now shifts to the seven AFRIMA Diamonds. For them, the journey has only just begun, and if Dada’s prediction proves accurate, Africa may have witnessed the unveiling of its next music sensations

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