Interswitch Kicks Off 20th Anniversary, Launches #NeverStop Brand Campaign

To herald its 20 th anniversary commemoration, Interswitch has launched a new brand
campaign to project its positioning as a pioneering and integral enabler that has not only
actively supported the growth and development of fintech and payments across Africa over
the last 20 years, but also to amplify the brand’s progressive outlook as a frontier-driving
company which keeps pushing boundaries and facilitating the creation of new ecosystems
that help businesses and individuals scale and thrive, in line with its purpose of inspiring
Africa to greatness through innovation, value-creation and excellence.
In the words of Mitchell Elegbe, Founder & Group CEO at the anniversary kick-off on
Tuesday, 30 th August 2022, “Today, as we flag off our celebrations, there is quite a lot of
excitement within Interswitch, but also some deep reflection as we look back on the journey
of the last two decades – 20 years of transforming Africa’s digital economy. Interswitch was
founded to solve a social problem – to make people’s lives easier when it came to payments,
transactions and accessing their funds. We saw a way to do this by developing products and
services with the consumer at the heart, leading with technology and innovation. As is the
case with many pioneers, while we navigated uncharted waters, there were times when we
pushed ahead with absolutely no assurances and buoyed up by just sheer tenacity and grit.
At those times, the big picture kept us going, our dream to deliver a prosperous Africa,
driven by a seamless exchange of value and commerce”.
Elegbe went on to assert that the foregoing was the foundation upon which Interswitch’s
two flagship products, Quickteller and Verve, were created – born from the over-arching
mission to solve problems and focused on delivering comprehensive solutions for
individuals to make everyday payments, to help connect and simplify the lives of our
consumers across the continent.
Capturing the essence of Interswitch’s new ‘Never Stop’ campaign, Cherry Eromosele, the
company’s Executive Vice-President for Group Marketing and Communications stated that
“Anniversaries not only give the chance to celebrate how far we’ve come in our journey, but
also provide the opportunity to stop, reflect and launch out again with fresh passion, a
renewed zeal and a clearer vision. This is what underpins the philosophy that has given rise
to #NeverStop. As we look ahead, we see enormous potential for future growth and the
furthering of our vision. The outlook is rapidly evolving; At Interswitch, we also see the
application of digital payments as being sector-agnostic and, with the increasing adoption of
technology and digital payments across Nigeria and Africa, opportunities to broaden the
fintech/payments landscape continue to present themselves”.

Interswitch – CONFIDENTIAL

From Elegbe’s perspective, the runway for growth remains significant as well over 50% of
Nigeria is still unbanked or underbanked and 85% of transactions in sub-Saharan African still
occur in cash. He opined that “today, technology is at the forefront of society and will
continue to play a significant role in how we work and live. Nigeria is fast becoming the tech-
capital of Africa, with one of the fastest growing tech markets in the world. Interswitch has
always been focused on the bigger picture, with the understanding that “going it alone” is
not the answer, and that we do better by working together.
Building a profitable, thriving business has been important, but in order to achieve our
purpose of Inspiring Africa to Greatness, we had to play our part in providing an enabling
environment for the holistic ecosystem to thrive”.
Over the next six months, the company intends to progressively unveil a line-up of brand
campaigns, commemorative events and thought-leadership initiatives centered around this
significant corporate milestone on a Pan-African level.
Interswitch is a leading technology-driven company focused on the digitization of payments
in Nigeria and other countries in Africa. Founded in 2002, Interswitch disrupted the
traditional cash-based payments value chain in Nigeria by supporting the introduction of
electronic payments processing and switching services.
Today, Interswitch is a leading player with critical mass across Africa’s developing financial
ecosystem and is active across the payments value chain, providing a full suite of omni-
channel payment solutions. Interswitch’s vision is that of a prosperous Africa, driven by a
seamless exchange of value and commerce and its mission is to create technology solutions
that connect and empower individuals, businesses, and communities. Interswitch’s broad
network and robust payments platform have been instrumental to the development of the
Nigerian payments ecosystem and provide Interswitch with the infrastructure to expand
across Africa.
Interswitch continues to create and facilitate technology solutions and platforms that
support a variety of industry ecosystems which help commerce evolve, businesses grow,
and individuals thrive, with solutions and services that are secure and provide convenience
and real value for consumers, whilst also improving operational efficiency and driving
sustainable revenue growth for businesses.
Learn more about the company’s 20 th anniversary and the #NeverStop campaign at
www.neverstop.interswitchgroup.com

Do You Need More Trending Updates? Then kindly bookmark our blog Realgosipcenter.com.ng, we will update you with more latest musics in mp3 audio format and video in mp4 formats as soon as they drop for quick downloads.