Jumia as a Driver of Growth for SMEs in Nigeria

Starting a business is no easy feat. There is a lot of research, planning and capital
that goes into it. It often feels like there are 1,000 things to do at the same time. New
small business owners are often faced with this reality, but, over the years, Nigeria's
leading e-commerce platform, Jumia, has helped several vendors get online, reduce
and, in most cases, eliminate some of the costs associated with running their
business.

The platform has connected over 10,000 SMEs and business owners to millions of
consumers in Nigeria. Before the advent of Jumia, vendors relied on multiple stores
and shops across the country to scale their businesses and increase their reach.
Today, vendors can sell their products to consumers anywhere in the country and
have them delivered conveniently. Asides from this, vendors can also save on
operating expenses such as staff salary since online sales require fewer hands to run.

The visibility Jumia provides sellers on its platform is the major prerequisite most
businesses today need to grow and prosper. Vendors have benefited from Jumia

because they now have more revenue to invest in their businesses. The platform has
also helped vendors market their products to specific target markets, thereby saving
vendors marketing costs while increasing their customer base.

Onyinye, Tunde, and Bukola, who are long-time beneficiaries, prove that Jumia
stands for the advancement of SMEs as they share their experiences as business
owners selling on Jumia. For Onyinye Ejide, it has been a story of tremendous
growth with Jumia, as the platform has helped expand his variety of merchandise.
From selling just two phone brands in 2012 to several electronic devices thanks to
access to easy and reliable online sales on the platform. In addition, the platform also
ensures that every vendor can increase sales and profit. Tunde Olaniyan of Danami
Fashion House verified this when he spoke with Jumia on how over 80% of the sales
from his business come from Jumia. According to Tunde, "As a fashion house, we
make different kinds of clothes for men and women. We started six years ago, and
today we are bigger and better with 80% of our sales coming from Jumia".

As a business owner, wife, and mother, CEO of Purple Linings Ventures, Bukola
Ogundijo has been able to balance out her responsibilities and conveniently sell her
products thanks to Jumia. She has been selling home appliances and fashion items
on Jumia since 2014, which has helped her provide more for her family.

"I can sell to people in Kaduna, Abuja, and Portharcourt, and this has really
increased my sales. Jumia has been very helpful in managing my business because
I don't need to worry about warehousing or delivery. From my living room with
my smartphone in hand, I can attend to customers while taking care of my family",
she said.

Delivery of goods can also be one of the many headaches of running a business, but
Jumia helps solve this with its fast and reliable logistics network, giving vendors one
less thing to worry about.

The testimonies from Onyinye, Tunde, and Bukola prove Jumia's influence on SMEs
over the past decade in Nigeria and further strengthens the notion that E-commerce
present opportunities for small businesses in Nigeria to grow and reach new heights.

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