No Customers, No Brand! – John Kokome
In business, a dangerous illusion is that companies build brands on their own. They choose the name, design the logo,...
brand
Pocari Sweat Unveils Faith Adewale as Brand Ambassador
Pocari Sweat, the globally recognized ion supply drink brand, has unveiled Nigerian medical doctor, entrepreneur, wellness advocate, and BBNaija...
Dangote Named Africa’s Most Admired Brand for 8th Consecutive Year
... Reinforces dominance in industrial, social impact and development rankings Dangote Industries Limited has reinforced its position as...
Communication that make your fintech brand stand out – John Kokome
In today’s crowded fintech ecosystem, building a great product is no longer enough. Across markets from Lagos to London and...
Dangote Named Africa’s Most Admired Brand for 8th Consecutive Year
... Reinforces dominance in industrial, social impact and development rankings Dangote Industries Limited has reinforced its position as Africa’s...
The Reality of Aligning Product, Growth, and Brand – Ememobong Udofot
Inside most companies, product, growth, and brand exist as separate functions with shared goals but different incentives. Product is focused...
What Nigeria’s Print Advertising Spend Reveals About Brand Positioning
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the...
Quest Merchant Bank Limited Unveils New Brand Identity, Signalling Next Phase of Strategic Growth
Quest Merchant Bank Limited has unveiled its new brand identity, marking a significant step in the Bank’s ongoing evolution following...
No Pepsi, No Detty December” – Industry Leaders Explain How the Brand Took Over December
If Detty December has a backbone, many industry leaders believe it is Pepsi. As the new year sets in...
14 Reasons Nigerians Should Own Property with the Trusted Real Estate Brand
As part of activities marking its 14 years of transforming Nigeria’s real estate landscape, Adron Homes and Properties has unveiled...
Stanbic IBTC Bank wins ‘Commercial Bank Brand of the Year’ at the Brand Handlers Summit and Awards
Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has been named Commercial Bank Brand of the Year at the...
Nestlé Pure Life Reinforces Brand Commitment to Sustainability with Clear Cap Implementation
Nestlé Nigeria has introduced new clear caps across its Pure Life bottled water range to boost recyclability. The clear caps,...
Crown Flour Mill Signs Culinary Icon, Ify Mogekwu, as Brand Ambassador for Supreme Semolina
Crown Flour Mill (CFM) Limited, the wheat milling and pasta business of Olam Agri in Nigeria, has officially...
Interswitch Group advances brand narrative, spotlighting pivotal role in powering everyday life across Africa
Interswitch, one of Africa’s leading integrated payments and digital commerce companies, hosted an exclusive screening event on Wednesday, June 25th,...
DStv Inducted into Brand Africa Hall of Fame and Named #1 Most Admired African Media Brand 2025
DStv, Africa’s leading entertainment platform, has been officially recognised as the #1 Most Admired African Media Brand in the Brand...
Stanbic IBTC Joins Nigeria’s Top 10 Most Valuable Brands in 2025 With 206% Brand Value Growth
Stanbic IBTC Holdings PLC, a member of the Standard Bank Group, has been listed among the elite top 10 most...
Fidelity emerges fastest growing brand as value more than triples by Wasiu Alli
Fidelity Bank Nigeria has emerged as the fastest-growing Nigerian brand as the lender’s value more than tripled, displacing Stanbic IBTC,...
GTCO Food and Drinks Festival Boosts Premium Ice Cream Brand’s Global Visibility
The 2025 GTCO Food and Drinks Festival has proven to be a game-changer for participating vendors, including a premium ice...
Rite Foods’ Sosa Fruit Drink Brand bags ‘Innovative Soft Drink of the Year’ Award
The Sosa Fruit Drink brand from the stable of Rite Foods Limited, has been recognised as the "Innovative Soft Drink...
TECNO’s Journey in 2024 Shaped by Innovation, Value, and Connection
As 2024 draws to a close, TECNO’s impact on the tech landscape is undeniable. This year, the brand not...
inDrive Emerges Most Outstanding Brand in Urban Service
inDrive, a global mobility and urban services platform, has emerged the most outstanding brand in urban service in Nigeria at...
Are PR Agencies Playing Judge and Jury? The Risk Your Brand Can’t Afford
By: Philip Odiakose Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image,...
“How Low-SEO News Blogs Are Hiding Your Brand’s Story from Media Monitors!”
By: Philip Odiakose In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay...
Wema Bank Donates Brand-New Car to Winner of Outstanding MSME Clinic of the Year at National MSME Awards 2024
Wema Bank, Nigeria’s foremost innovative bank and pioneer of Africa’s first fully digital bank, ALAT, donated a brand-new car...
GTCO RATED NIGERIA’S STRONGEST BRAND AND BEST BANKING BRAND IN NIGERIA
Africa’s leading financial services institution, Guaranty Trust Holding Company Plc (“GTCO” or “the Group”), has added to its impressive haul...
Stanbic IBTC Recognised As Nigeria’s Fastest-Growing Brand
Stanbic IBTC Holdings, a leading end-to-end financial institution in Nigeria and a member of the Standard Bank Group, has achieved...
Access Bank Ascends as Nigeria’s Top Brand with Record 73% Value Surge
Access Bank has been heralded as Nigeria’s premier brand by Brand Finance, showcasing a staggering 73% surge in brand...
