No Customers, No Brand! – John Kokome
In business, a dangerous illusion is that companies build brands on their own. They choose the name, design the logo,...
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Understanding the Complexity of Africa’s Market from an Executive Perspective – John Kokome
For many global executives, Africa is often described as the "next frontier." It is a phrase repeated so often that...
Communication that make your fintech brand stand out – John Kokome
In today’s crowded fintech ecosystem, building a great product is no longer enough. Across markets from Lagos to London and...
Why African Crypto brands must communicate like Banks, not startups – John Kokome
Across Africa, cryptocurrency has evolved from a fringe experiment into a serious financial instrument. From remittances and cross-border trade to...
