AMEC launches GEO Principles to bring rigour to AI-led communications measurement
New global principles and practitioner guide set out a responsible way to measure how organisations are found, interpreted and represented...
measurement
P+ Measurement Services Hosts EvaluatePR on Trust and Intelligence in the Age of Algorithms
P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will host the 31st edition of its flagship...
P+ Measurement Services to Host 2025 AMEC Measurement Month, Driving Insightful Dialogue on PR Impact and Accountability
P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will proudly host the 2025 edition of...
From a Living Room Idea to Industry Leadership: P+ Measurement Services Celebrates 10 Years of Impact
P+ Measurement Services, Nigeria’s first independent media intelligence and PR measurement agency, is marking its 10th anniversary this November. Founded...
Data Doesn’t Lie: P+ Measurement Report Shows Which Brands Nigerians Trusted—and Questioned—in Q3 2025
Nigeria’s Q3 2025 Media Sentiment Analysis: Reputation as the New Currency of Trust As Nigeria’s media environment continues to evolve, brand...
EvaluatePR Returns: P+ Measurement Services Announces 29th Edition Focused on Purpose-Driven PR Measurement
P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, is set to host the 29th edition of...
Philip Odiakose Joins Institute for Public Relations Measurement Commission
The Institute for Public Relations (IPR) has announced the inclusion of Philip Odiakose, Chief Media Analyst at P+ Measurement Services, as...
Philip Odiakose Launches Landmark Book on PR Measurement and Evaluation: “The Science of Public Relations.”
Philip Odiakose, Africa’s leading media intelligence expert and PR measurement authority, today officially launches his much-anticipated book, The Science of Public...
Bridging Theory and Practice: Integrating Measurement Education in Tertiary Curriculums
As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement...
2025 PR Monitoring & Measurement Outlook: Local and Global Perspectives
Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more...
AMEC Measurement Month 2024: P+ Measurement Services at the Forefront of Global PR Insights
In collaboration with the International Association for the Measurement and Evaluation of Communication (AMEC), Nigeria's leading media intelligence agency, P+...
Beyond the Algorithm: How Human Analysts Bring Real Value to PR Measurement
By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor...
LOMA Partners with P+ Measurement Services as Official PR Measurement Partner
The Location Marketing Awards (LOMA), often referred to as the Oscar of the outdoor advertising industry, is proud to announce...
P+ Measurement Services Announces 7th Consecutive Hosting of AMEC Measurement Month, Focused on Influencer Marketing and PR
P+ Measurement Services, a leading media intelligence consultancy, proudly announces its seventh consecutive year hosting the prestigious AMEC Measurement...
P+ Measurement Services releases Top Media Performing CEOs in the Banking, Telecoms and Insurance sectors in Q3, 2023
In a constantly evolving landscape within Nigeria's banking, insurance, and telecommunications sectors, the significance of public relations, media performance audits,...
PR Innovation Takes Center Stage: P+ Measurement Services Presents the 24th #EvaluatePR Edition
P+ Measurement Services, a leading Media Intelligence Consultancy, is excited to unveil the anticipated 24th edition of #EvaluatePR. This...
PR Measurement Consultancy Releases Q2 2023 Media Performance Analysis Report for Subscription-Based Streaming Services, Telecommunications Brands, and Insurance Companies
The Nigerian media sector is experiencing rapid growth and facing strong competition as it continues to evolve. P+ Measurement...
The Importance of PR Measurement and Evaluation: Understanding the Impact of Your Efforts
By: Gift Okafor Public relations (PR) is a critical component of any organization's success. A well-executed PR strategy can help build...
P+ Measurement Services unveils Q3 Report of Commercial Banks, Insurance and Digital Banks Sentiment Analysis
Since the beginning of 2022, the Nigerian Banking (commercial and digital) and Insurance industries have experienced an increase in media...
