Teksight Edge Appointed Lead Sponsorship & Commercial Partner to Zantiri Africa for Unity Cup 2026

0

Leading Marketing and Communications company, Teksight Edge, has been appointed as Lead sponsorship and commercial partner to Zantiri Africa for the Unity Cup 2026

Zantiri Africa, a member of PanAfrican Capital Holdings and strategic investor in the Unity Cup, marking a significant milestone in the evolution of one of the fastest-growing international diaspora football properties. This investment builds on the successful delivery of Unity Cup 2025, which was executed with the strategic backing of PAC Holdings through its investment banking arm, PAC Capital.

As part of its next phase of growth, Zantiri Africa has earmarked Teksight Edge to lead the development and execution key commercial strategy for Unity Cup 2026, including sponsorship acquisition, brand partnerships, and integrated marketing campaigns.

Advancing the Global Africa Creative and Entertainment Agenda

This partnership underscores PAC Holdings’ broader commitment to the development of the Global Africa creative and entertainment ecosystem. The Group continues to play an active role in originating and supporting high-impact cultural and sporting platforms that connect Africa with its global diaspora and unlock new investment opportunities across the sector.

Unity Cup 2026: A Premier Diaspora Sporting Platform

The 2026 edition of the Unity Cup is scheduled to take place from 26–30 May 2026 in London, bringing together national teams representing key diaspora communities, including Nigeria, Jamaica, Zimbabwe, and India.

Positioned as a premier international diaspora football tournament, Unity Cup serves as a unique platform at the intersection of sport, culture, and identity. Previous editions have recorded over 34,000 in-stadium attendees and delivered significant international viewership.

The 2026 tournament is projected to reach a global audience exceeding 50 million viewers, offering brands and partners access to a highly engaged, multicultural, and commercially attractive demographic.

Driving Commercial Scale and Strategic Partnerships

Commenting on the development, Franklyn Upeters, Chief Operating Officer of Zantiri Africa, stated:

“Unity Cup has established itself as a culturally relevant and commercially compelling platform. Our partnership with Teksight Edge is focused on accelerating its growth trajectory—unlocking new revenue streams, deepening brand engagement, and delivering integrated value across the tournament ecosystem.”

Odinaka Mbonu, General Manager at Teksight Edge, added:

“Our mandate is to curate partnerships that go beyond visibility—creating authentic, data-driven brand experiences that resonate with diaspora audiences while delivering measurable commercial outcomes for our partners.”

Enquiries and Partnership Opportunities

Zantiri Africa

Email: unitycup@zantiriafrica.com | franklyn.upeters@zantiriafrica.com

Phone: +234 80 3736 9633

Teksight Edge

Email: charles@teksightedge.com | info@teksightedge.com

Phone: +234 701 531 0320

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Discover more from DailyNewsCover.com || ...Its All About News Update

Subscribe to get the latest posts sent to your email.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover more from DailyNewsCover.com || ...Its All About News Update

Subscribe now to keep reading and get access to the full archive.

Continue reading